7 SEO Basics for Edifice Users

Underneath your title in search results is the meta description — a short summary of the page. While it doesn’t directly affect search rankings, it’s your elevator pitch to searchers scrolling through options.

Keep these best practices in mind:

• Stay under 155 characters
• Use active language that highlights your value
• Include a call to action if possible

Example: Reliable lawn care in Logan, Utah. Free quotes and flexible scheduling — call today!

You want people to read this and say, “Yep, this is what I need.”

Keywords are the backbone of SEO. These are the exact phrases people use in Google to find services, products, or solutions. Think about what your ideal customer might type in.

Then, use those phrases:

• In your page headline (H1)
• In subheadings (H2/H3)
• In the body content (but not excessively)
• In image alt text and captions

For example, if you’re a yoga studio in Provo, a few important keywords might be: Provo yoga studio, beginner yoga classes, yoga near me

Write naturally, but with intention. Your site should sound human, not robotic. In Edifice, you can easily go back and edit any section of content to adjust your keywords as needed.

One of the easiest ways to improve SEO is to keep your website active and a blog is perfect for that.

By regularly posting helpful, keyword-rich articles (even short ones!), you give search engines more content to index and more chances for people to find your site through specific searches.

With Edifice, adding a blog page is simple. You can write quick tips, answer common customer questions, or share updates about your business. Each post becomes its own searchable page, increasing your visibility online.

Tip: Focus each blog post on one topic or question, and include keywords in the title and body naturally.

Good structure helps both users and search engines. When your page is clearly organized with headings, short paragraphs, and scannable sections, it improves readability and that impacts how long someone stays on your site.

With Edifice, this is easy thanks to drag-and-drop layouts and pre-built page sections.

Here’s how to keep your pages clean:

• Use Heading 1 for the main title (only once per page)
• Use Heading 2 for major sections, Heading 3 for sub-points
• Break up long text into smaller chunks
• Add bullet points or numbered lists when helpful

Clear content = better user experience = stronger SEO.

Internal links guide your visitors and help Google understand how your site fits together.

Let’s say you mention your “services” on the homepage, you should link to your full Services page. Mentioning blog tips? Link to your blog. These connections help visitors explore more and boost page authority in Google’s eyes.

With Edifice, you can add internal links by simply highlighting text and choosing a page from your site — no code needed.

Tip: Make your anchor text descriptive. Instead of “click here,” try “view our services.”

Search engines won’t index your page if it isn’t live.

In Edifice, a red bell icon next to your page means it's not published yet. When everything looks good, click Publish to send it live.

Also, Google favors websites that work well on mobile devices. Luckily, every Edifice template is mobile-responsive out of the box, so you’re covered without any extra setup.

Still, it’s worth double-checking each page in mobile view just to be sure everything stacks cleanly and looks great. If it does not, consider making the site mobile-friendly before making it Live.

Don’t get stuck guessing.

If you ever need help writing SEO content, finding your settings, or learning how to use any feature in Edifice, just click the Help icon in your dashboard sidebar.

You’ll find step-by-step tutorials, walkthrough videos, and real-time support to guide you every step of the way.

Strong SEO starts with small steps — clear titles, smart structure, helpful blog content, and intentional keywords. Edifice gives you the tools to do it, even if this is your first time managing a website.

So go ahead: open your dashboard, review your meta info, and start optimizing. Your next customer might be one search away from finding you.